Top 5 Social Apps in Poland Q4 2022 Performance Overview

In Q4 2022, Poland's social app landscape saw notable activity among the top five contenders: TikTok, Facebook, BeReal. Your friends for real., Instagram, and X. Here's a detailed look at their performance across downloads, revenue, and active users.

TikTok had a robust quarter, with weekly revenue peaking at approximately $281K in early December. Downloads showed a significant rise towards the end of the quarter, reaching around 111K in the final week of December. Active users remained relatively stable, fluctuating between 6.8M to 6.9M throughout the quarter.

Facebook experienced consistent revenue with a peak of about $8.6K in early November. Downloads saw a notable increase in the last week of December, climbing to approximately 65K. Active users consistently hovered around the 15.7M to 16.1M mark during the quarter, indicating a strong user base.

BeReal. Your friends for real. had a dynamic quarter in terms of downloads, peaking at around 99K in late September but declining to about 35K by the end of December. Active users, however, showed a positive trend, growing from around 390K to over 620K by the last week of December.

Instagram saw modest revenue growth, reaching up to $384 in mid-December. Downloads were relatively stable with a noticeable spike to about 64.5K in the final week of December. Active users remained steady, averaging around 7.9M throughout the quarter.

X had a varied performance in downloads, peaking at around 47K in mid-November but declining to about 25.8K by the end of December. Revenue was low but saw a slight increase, peaking at $83 in early November. Active users remained consistent, fluctuating around 1.1M.

These insights provide a snapshot of the social app market in Poland for Q4 2022. For more detailed insights and data, visit Sensor Tower.